Planet Smoothie - Glendale

Planet Smoothie is a sleek chain for custom smoothies made with yogurt, sherbet, and nutrition-oriented add-ins.

Results:

Increased the client's social media presence by 50% within the first month of my management.
Developed and executed a consistent content calendar, resulting in a 30% increase in overall engagement.
Conducted a thorough analysis of the client's target audience, allowing for more targeted and impactful social media campaigns.
Monitored and responded to all messages and comments on the client's social media accounts, resulting in a 75% decrease in response time.
Collaborated with influencers and local community members to create sponsored content and events to bring more awareness and increase traffic into Planet Smoothie

Skills Used:

Social Media Management, Social Media Strategy, Content Creation (Posts & Short Form Videos)

The Challenge

The owner of Planet Smoothie was struggling with posting consistently on social media and getting engagement from customers online. The brand's story is missed based on social media accounts.

My Process

I began by doing an in-depth social media audit of all their social media accounts and analyzing what's been going well and what needs improvement. Then I created a social media strategy that included the following: goals, competitor analysis, content pillars, target market analysis, and opportunities. Finally, I created a content calendar that was centered around a particular pillar of focus for the month.

Planet Smoothie - Glendale

Before CB Marketing

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