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Professional Dimensions
Professional Dimensions is a leading women's professional association in the Milwaukee area. They needed:
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To elevate their social media presence & garner more engagement from members
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Relevant, engaging, and timely posts for their social media accounts (Facebook & Instagram)
Skills Used:
Social Media Management, Content Creation (Posts & Short Form Videos)
The Challenge
The President of the organization reached out to me with the issue that members weren't engaging on social media. There was a need for someone to create relevant, engaging, and timely posts on their social media accounts.
My Process
I began by creating 4 content pillars to center the organization's posts around. Then I created a content calendar that was centered around a particular pillar of focus for the month. This made it easy to create Instagram reels and social media posts that were relevant and easy to cross over between both social media platforms.
I identified the main design issue the previous posts had and it was brand consistency. This included the fonts, colors, and logos used. There also was not a consistent schedule for posting on the accounts for followers to look forward to.
Before CB Marketing
Swipe For Results
Below is a video I created, I included the members of Professional Dimensions. This video was driven to fall under the pillars of inspiration and advocacy. And with the members being at the forefront of the content we saw a 34% increase in overall follower engagement when compared to the 3 previous posts.
Some of My Favorite Posts I Made
Results
32% Increase in Followers
46% Increase in Overall Engagement
51% Increase in Impressions